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Social Media for Tribal Governments



Social media isnít just for fun anymoreóitís become an indispensable part of reaching out to stakeholders, including tribal government customers, employees, industry, and news media. The new reality is that to advance your mission, you need an integrated social media plan for public affairs, internal and external communications, and community engagement. We all know word of mouth is the best way to get your message out there. Social media serves as a powerful amplifier for spreading your message and making your tribal government more transparent and accessible. From image management to emergency management, social media can be used strategically to achieve your tribeís communications goals.

This two-day class is designed for people who have some familiarity with social media already. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine who should be on their team, and choose how they will measure what is taking place. In addition, we will explore some of the major social media sites and look at how specialty sites and social media management tools can take your social media marketing to the next level.

We recommend bringing your smart phone, laptop or tablet to follow along.




T O P I C S   I N C L U D E
What is Social Media?
  • What are social media platforms?
  • Why is interacting on social media important for tribal governments?
  • Who are your "customers"?
Developing a Social Media Plan
  • Things to think about
  • Utilization guidelines
  • Expanding your digital presence
  • Determining the value
  • Understanding the marketing mix
  • Building your social media team
  • Using social media to build internal communities
  • Launching your plan
Analyzing Your Impact with Metrics
  • Understanding metrics
  • Useful metrics
  • Positive and negative trends
Doing Damage Control
  • Top 7 tips for putting out fires before they spread
Using Popular Services
  • Facebook
  • LinkedIn
  • Twitter
  • Building a blog of vlog (including using YouTube)
  • Specialty sites (e.g., Pinterest and Yammer)
Using Social Media Management Tools
  • Review of popular tools available
  • Sending messages to multiple networks at once
  • Receiving messages from different networks in one place
  • Security concerns
What to Include in a Social Media Policy
  • Sample social media policies
  • Employee access
  • Account management
  • Acceptable use
  • Employee conduct
  • Content
  • Security
  • Legal issues
  • Conduct of site visitors
Checklists for:
  • Monitoring your social media sites
  • Launch readiness
Developing a Social Media Strategy
  • Identifying your target audience
  • Determining your objective
  • Selecting the appropriate channel for your message
  • Deciding how much time and energy you can invest
Tips on Effective Writing
  • Appropriate tone
  • Proper length
  • Using tags
  • Tailoring it for your audience

*Topics subject to change.

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