Falmouth Institute Brand Guidelines

The Falmouth Logo

The content and materials on this brand guidelines page, including but not limited to corporate logos, trademarks, backgrounds, images and all other associated brand assets, are the property of Falmouth and are provided solely for use by authorized Falmouth staff members in connection with approved business activities. Any unauthorized access, use, modification, reproduction, or distribution of these materials by individuals or entities outside of Falmouth is strictly prohibited.

The Logo

The Falmouth logo may be used only in the configurations offered here on this page. In all instances, the logo is not to be modified or distorted. This guide includes three different configurations.

Each example to the right is available in the following file types:

  • VECTOR. A vector file is a digital image that uses mathematical formulas to create lines and shapes on a grid, allowing the image to be resized without losing quality. Print vendors often require this type of file.
  • JPG. This file type is typically a relatively small file and ideal for many digital uses. This file has a white background behind it.
  • PNG. Similar to the JPG, but these PNG logos have a transparent background and can be used on  relatively light backgrounds. (See ‘Logo Background Colors’ below.)

Background Colors

Preferred usage of the full-color logo is on a solid background of white. However the full-color logo may appear on a colored background, full-color photography or artwork as long as contrast is maintained. Do not use the full-color logo on backgrounds with clashing colors or similar saturation levels that can reduce legibility.

If applications on dark backgrounds are necessary, please email the art department HERE.

STANDARD

HORIZONTAL CENTERED

HORIZONTAL LEFT

The Falmouth Colors

Falmouth Blue
RGB: 0 106 182
HEX: 006ab6
CMYK: 100/42/0/29
PMS: 2945 CVU
Light Blue
RGB: 194 220 239
HEX: c2dcef
CMYK: 19/8/0/6
Dark Blue
RGB: 0 51 89
HEX: 003359
CMYK: 100/43/0/65
Accent Red
RGB: 180 22 36
HEX: b41624
CMYK: 0/88/80/29
Dark Green
RGB: 0 79 37
HEX: 004f25
CMYK: 100/0/53/69
Light Green
RGB: 204 227 214
HEX: cce3d6
CMYK: 10/0/6/11